In early 2025, I bet big (for me) with call options on BB going up to $7-10 by 2026 in both a taxable account and a Roth account. All the call options expired in January 2026 at a strike of $7 or $10. They all expired worthless. I lost $113.98 on three $7 call options and $170.64 on four $10 call options for a total 284.62 in the taxable account. I lost $148.30 on five $7 call options and $169.30 on five $10 call options for a total of $317.60 in the Roth account.
Coming into 2026, I was still interested in buying call options for BB, but more conservatively. I ended up only getting one $7 call option on April 10, 2026 that expires in January 2027 for $7 when BB was $3.90. Based on my losing experience in 2025, I decided not to be aggressive with BB call options. I tried to get another $7 call option in my taxable account at $7 but it did not execute. I quit trying after the option started increasing in value when BB stock value rose.
Fast forward to Friday, April 22, 2026, when BB closed at $7.99 and achieved a 52-week high. The $7 call option is now worth $1.485 per share or $148.50 for the contract. My profit is now $141.50. So, maybe I wasn't wrong about BB, just a year too early in buying options. We shall see.
My plan is to hodl until the $7 call option is worth $3.50, which would be $343 profit and offset the loss of $317.60 in my Roth account on BB options earlier this year. If BB should significantly rally to $20, my call option would be worth $11 or more per share or $1100 for the contract. That's what I'm hoping will happen so that I cover the previous losses and make additional profit. Hopium at its best.
Disclosure: I've owned BB in a taxable account and Roth account since 2021.
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