While I am not a big fan of Black Friday shopping, I was intrigued by an e-mail from Amazon.com which said, "This year we’ve created a Black Friday page for holiday shoppers at amazon.com Black Friday (affiliate link). Amazon.com will be offering hourly deals from 6am to 6pm PST along with thousands of products on sale for a limited time."
Being an owner of Amazon stock and part of the affiliate marketing program, I am interested in how well Amazon will leverage the power of the Internet to drive sales this holiday season. With the credit crisis, this year will be full of challenges, which hopefully Amazon will be able to overcome. In addition, I will be interested if they can offset any sales weakness with growth in handling supply chain logistics for other companies. Otherwise, Amazon (AMZN) stock will likely be flat for a while.
I probably still won't do any shopping on Black Friday, but I will at least take a look at the Amazon Black Friday site.
Full disclosure: I own shares of Amazon stock and am a member of Amazon's affiliate marketing program.
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2 comments:
That is odd. Usually Amazon participates in Cyber Monday instead of Black Friday because there are so many people out shopping instead of at home surfing.
Interesting. I had not made the connection. It looks like Amazon is taking another step to compete directly against bricks and mortar stores.
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