Advertising is excellent at changing points of view by appealing to a different part of a purchaser's mind. By positioning a product in a new way, advertising can sometimes get a person to buy something they didn't previously consider. Here are some of the mind tricks that cause me to think past the advertising before buying:
Although I am not immune to advertising, I am not yet compelled to buying organic, no trans fat foods that will improve my health. Perhaps I might consider the product if it would help me lose weight:-)
For more on Reflections and Musings, check back every Saturday for a new segment.
This is not financial advice. Please consult a professional advisor.
Copyright © 2008 Achievement Catalyst, LLC
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1 comment:
I'd be interested in knowing just how many AdSense clicks you get on a post like this, encouraging people to look past advertisements. lol ;)
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